Does Language Really Matter in Marketing?
The way in which we communicate in marketing is, mainly, done through language. Yes, non-verbal…
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How to Use Buyer Personas to Understand Your Customers in a Post-COVID World
Sales are the engine of your business, and the ability to make sales hinges on…
It’s time to rethink your marketing to tech-savvy Boomers
Baby Boomers are a vast, growing and lucrative demographic but marketers and brands should be…
10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019
Instagram marketing can help you scale your brand quickly, and these tools can help you…
Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to”…
Google Hotel Ads Is Becoming the Behemoth Everyone Feared
Metasearch competitors such as Kayak and Trivago have been anticipating that Google would almost inevitably…
Pinnable Pinterest Strategies for Every Website
With its $11 billion valuation and roughly110 million monthly active users (MAUs), Pinterest is very…
Strong followings on Instagram produces brands’ seamless transition to Stories
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick…