How Memes Help And Hurt Brands: Maximizing The Upside And Minimizing The Downside
Memes, have become one of the hottest communication forms for Millennials. Generally containing amusing or…
Browsing: Demographics
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the…
Connected TV Is Reshaping Advertising
In the good old days of early 2017, the advertising world was abuzz with the…
It’s a time to Re-Imagine!
Time to Re Imagine Business! And the time is now. As they say, ” The future is…
What Marketers Should Know About Personality-Based Marketing
Communicators and marketers can now adopt a personalized approach to their work, ideally one based…
Marketing the New ‘Terms’ of Endearment
Over the years, tried and oft used terms in the world of business and marketing…
Social Media as the New E-Commerce Platform [Infographic]
Marketers’ use of social media has evolved. When social media first joined the Internet, brands…
All Customers Are Not Created Equal
Inspirational books and armchair advisors often make the mistake of taking simplistic memes and applying…
YouTube Advertising: The Complete Guide to Targeting Options [Infographic]
We’ve looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what’s left? Marketers using…
Behavioural changes have nothing to do with generation and everything to do with technology
The problem with demographics, says Steve Sammartino, is that they were invented by lazy marketers…