‘SNAPCHAT’S AUDIENCE IS TOO YOUNG FOR US’ SAYS HEINEKEN AS IT BUILDS ITS MOBILE STRATEGY AROUND INSTAGRAM INSTEAD
As Snapchat’s age demographic matures, alcohol brands are beginning to take notice of its advertising…
Browsing: Demographics
A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Lisa Malat says her brand is focused on initiatives that support the academic and social…
How Mazda’s marketing evolved from company-centric to experience-driven
The brand’s VP of Marketing is bullish on digital’s ability to help it tell engaging…
3 Ways to Use Google Analytics to Evaluate Your Audience
Does your business use multiple social media platforms? Wondering where you can make improvements? With…
5 Steps to Creating a Killer Marketing Strategy
Not every marketing plan is a good marketing plan. There are certain qualities it needs…
Cracking the Search Engine Code
Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements…
Mobile marketers are as obsessed with emojis as we are
Appboy, the mobile marketing automation vendor, analyzed over 9,000 marketing campaigns that use emojis and…
How a decade of Twitter schooled brands in immediate customer service
As Twitter clocks up its first decade, some brands are looking for more sophistication in…
Luxury brands have a compelling value proposition
Chanel, Hermès rank as top brands worth premium pricing: survey The popularity of a widely…
3 trends that will define mobile retail marketing in 2016
Last year was another banner year for mobile. Mobile search overtook desktop for the first…