For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for…
Browsing: Dentsu Aegis
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
Audience-based planning is the next battleground for media agencies
As media becomes more fragmented, the days of relying solely on panel data from comScore…
Are agencies in danger of being pushed out of TV market?
In New Era of TV Ad Deals, Agencies Are No Longer Gatekeepers Pepsi’s three-episode story…