Creation of The Attention Council puts focus on ad placement quality
With consumers bombarded by thousands of advertising messages every day, and with the great majority…
Browsing: Dentsu Aegis Network
How to capitalise on low attention
Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes…
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
Twitch recruits broad set of advertisers
Amazon’s Twitch Angles for More Non-Gaming Advertisers Twitch, the live videogame streaming platform now owned…
Making Video Ads That Work on Facebook’s Silent Screen
THE GEICO commercial that made its premiere this summer seemed like a standard 30-second television…