B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
Browsing: Design Thinking
Pull, Don’t Push: Designing Effective Feedback Systems
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management —…
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
The explosion and proliferation of social media has given power to the masses to share…
How to Market Effectively in 2021: Integrate Performance and Brand Marketing
There’s never been a better time to understand the value of brand marketing. In 2021,…
What Makes Songs Popular? It’s All About ‘You’
Knowledge@Wharton: What question motivated you to do this research? Jonah Berger: We’ve been doing a lot of…
How to Stay Creative When Every Day Is Groundhog Day
Quarantine Day 1: Got up early. Kids off to school. Quick shower. Zoom call. Nice…
A gorgeous visualization of commutes around the world
When most of us picture our commute into work, we see the back of another…
‘Crafting the brand’: How former Huge CEO is pivoting from agency background in service of DTC life insurance startup
There’s a direct-to-consumer brand for everything from pet food to shaving kits. And now, there’s…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…
Activate purpose to create shared identity
Purpose is no longer optional. Access to markets, talent, and capital now requires business leaders…