Are Cult Brands Recession-Proof?
With leading economists fairly confident that the recession will occur in the US during 2023,…
Browsing: Design
Good (and Bad) Branding Advice That Can Make (or Break) Your Success
Not all advice about branding is worth listening to, but how do you differentiate between…
The 10 most innovative companies in media for 2023
Media companies—including The New York Times Company, Omaha Productions, and Group Black—are finding innovative ways…
What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
5 ways B2B companies can get out of a marketing comfort zone
Finding ways to periodically get out of your comfort zone can be one of the…
Has design become too dogmatic?
When designers approach work with nonnegotiable beliefs, their ethical foundations can start to crumble. Every…
How to Use ChatGPT’s Analogy Feature to Turbocharge Your Presentations Analogies simplify complex ideas but are hard to create.
This article wasn’t written by OpenAI’s ChatGPT, and it’s not intended to scare you into thinking artificial…
How DAOs Could Bring Organizational Trust and Transparency
Decentralized autonomous organizations — DAOs — hold much promise, but practitioners and governments must be…
7Up’s new look is a delightful refresh on a classic logo
Standing out in the beverage aisle isn’t easy these days. Though a bright can and…
Purpose vs. Meaning in Brands | Dr. Martina Olbert
How brands can shift advertising to meet new needs of customers. An interview with Dr.…