The Secret To Great Logos, From The Gurus Of Corporate Branding
“Symbols don’t make clear what you do; it makes it clear who you are.” This…
Browsing: Design
MIT Trained An AI To Tug At Your Heartstrings
Researchers want to know what images make us feel more attached to other people. They…
The 10 Design Trends Of 2017 That Need To Die
Do better in 2018–do away with these design crimes. In many respects, 2017 was an…
Venture Catalyst: 5 Questions With Brandathon Founder ZeShan Malik
Fifteen talented creatives from the worlds of strategy, copy, and design. Five burgeoning startups vying…
The Next Great Design Challenge: Make AI Comprehensible To Humans
For the promise of AI to be fully realized, humans have to trust the machine.…
The Precarious State Of Logo Design
Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting. Three…
How Ferrari Built A Cult Following Through Design
Ferrari’s cars are iconic, but the reasons why are more mysterious. Ferrari World Abu Dhabi,…
The Simple Idea That Drives Creativity At Amazon, Airbnb, And Dell
Think small. When I first joined Frog design, a global innovation firm, my role was…
Could The iPhone X’s Most Inane Feature Actually Be Its Best?
In the end, it’s not about the camera. It’s not about the screen. It’s about…
A Smart Coffee Cup? It’s More Useful Than It Sounds
The Ammunition-designed mug lets you choose the exact temperature you’d like your coffee to remain…