Pentagram Takes On Its Biggest Challenge Yet: Making Penn Station Less Awful
Penn Station, friendly? Pentagram’s new wayfinding in the notoriously unfriendly transportation hub aims to make…
Browsing: Design
The Reason Your Brain Loves Wide Design
Fear. Dominance. Weakness. All help explain why humans choose wide cars and wide watches. It’s…
Dave Nelson: On Making Design Front and Center at Microsoft
The company’s principal creative director on how the small-team model works inside a big company…
How Pentagram Helped Samsung Rethink Its Design Language
Samsung tapped the design powerhouse to overhaul the S8’s interface and establish a cohesive design…
Branding Matters In Local Government, And Atlanta Is Leading The Way
Not all cities have a budget for design, but Atlanta’s department of urban planning is…
KFC’s turnaround is rooted in brand history
KFC’s Comeback Story Takes Flight The Big Chicken silently clucks its beak and rolls its…
Humans have much to teach AI about the smart home
Artificial intelligence has attracted broad attention lately, but most of the conversations surrounding this topic…
Here’s Why Influencers Are Making Bank
And driving up engagement levels for brands in the process Influencers are driving engagement with…
Wolff Olins’s New CEO On Branding, AI, And The Future Of The Design Agency
Sairah Ashman brings 23 years at Wolff Olins into her new role, as well as…
The Golden Age Of UX Won’t Last. Here’s How To Prepare For What’s Next
Great UX abounds. How will UX designers continue to prove their value? When I started…