Ambitious in-house agencies need strategy capabilities
In-house agencies are evolving, with half aspiring to become a lead creative agency for their…
Browsing: Design
What’s the future of print?
The shrinking size of the print ad market reveals that many marketers are shifting investment…
This AI-for-fashion lets you launch and run a clothing line with just a prompt
CALA’s technology uses AI tools to design, manufacture, and ship garments, making it easier for…
How AI helps Kraft Heinz craft better content
Why Kraft Heinz Head Of Data Loves AI-Driven Analytics Kraft Heinz has a new approach…
The Important Role of Intersectionality in the Ad Industry
Omelet CEO on why lived experiences and identities are what make incredible storytelling AAPI Heritage…
So long shop class: This high school is designed for the jobs of the future
Interconnected spaces and class topics are part of creating a new type of high school…
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
How Coca-Cola leverages merchandising to grow sales
Bridging digital and physical shopping experiences hold key to future success Conde Nast Traveler compiled…
Using Scarcity in Marketing: A Roadmap to Higher Conversions
Want to drive more sales? Wondering how to convince people to act on your offer…