Luxury isn’t what it used to be
The Express Arena encompasses industries, sectors, and businesses that have traditionally targeted desire over need. But as…
Browsing: Desire
Why food brands should target promotion-minded consumers
Understanding the difference between promotion- and prevention-minded shoppers could help food marketers enhance their strategy…
Marketing is no longer the underdog to sales
Peter Strohkorb reviews commonly used strategies, and how sales and marketing teams can work together…