Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
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The One Idea Apple Should Steal From Samsung
Google, Microsoft, and Samsung are all trying to bridge your mobile and desktop life. Why…
6 Tips to Optimize Your Facebook Page
When was the last time you updated your Facebook page? Interested in creating a more…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…