What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Browsing: Diageo
You Need a Rapid-Response Team for the New Era of Fast Advertising
“Fast advertising” was propelled into the marketing spotlight with the debut of Aviation Gin’s clever marketing…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
THIS NEW WATER BRAND WILL GET YOU BUZZED
Pura Still capitalizes on the spiked seltzer trend, without the bubbles A beer marketer is…
Diageo ‘reimagines the old’ in Roe & Co campaign
World-leading drinks company Diageo has launched a marketing campaign for its Roe & Co blended…
Toys ‘R’ Us Is Coming Back to Life! 3 Things to Know Today.
Stay in the know in 60 seconds. 1. Toys ‘R’ Us is coming back! After closing all…
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Diageo’s Jane Walker brand launch fell flat with female consumers — here’s why. When the…