Should marketers create competitive brand tensions?
The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture…
Browsing: Diet Coke
Diet Coke Relaunches in North America With New Design and Flavors
The Diet Coke Twitter feed has been quiet since last August, when it congratulated Taylor Swift on her…
Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran
Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas…
No diet on brand spending!
Diet Coke Is In Decline, But Ad Spending Is Not Diet Coke sales keep falling.…