OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…
Browsing: Digiday
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
‘A crisis boiling under the surface’: Agencies confront employee burnout
Within VaynerMedia’s New York Hudson Yards office is a quiet space meant to be a…
‘It’s only getting better’: Buyers are shifting budgets to LinkedIn
LinkedIn is coming into more favor among ad buyers, who say they are shifting budget…
‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
Brands are hiring specialists to run Amazon campaigns
Advertisers want to take management of their Amazon ad campaigns in-house, and they’re looking to…
Most Companies Haven’t Adopted Emerging Technologies Yet
Blockchain and AI generate buzz, but uptake is incremental merging technologies like blockchain and artificial…
Everything You Need to Know About Using Video in Social Marketing [Infographic]
The use of video in social media has exploded over the past few years, and marketers are…
Yes, Some Social Media Platforms Are Better for Your Brand than Others
For marketers juggling a million different tasks and to-do lists, social media platforms can feel…