Travel Trendspotting: The top brands celebrating summer with digital ads
This post was originally featured on the Comperemedia blog. In the fall, retail brands compete for…
Browsing: Digital ads
Subscriptions and donations: the best way forward?
As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the…
Many Marketers Say Media Buyers Are Responsible for Brand Safety
But some take matters into their own hands New data finds that a majority of…
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
In an Age of Declining Trust, Is Advertising Actually Gaining Ground?
Consumers say they trust ads, new survey finds Trust in key institutions has plummeted in…
The case for reward-based advertising
Your ads are not as great as you think they are. Every day, consumers are…
Big Banks Make a Pitch for Hearts and Minds
Often the villains in political speeches, big banks are declaring their worth. Citigroup, a sponsor…
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…