Trends that will dominate marketing in 2021
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends…
Browsing: Digital Advertising
Facebook is the worst brand of the year
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
These are the 10 best ads of 2020.
How Burger King, Nike, and Patagonia made great advertising for an awful year Every year,…
THE OTHER PANDEMIC
Online ad fraud is apparently out of control. A white paper released this week by AdAge and…
Why advertisers are leaning into digital publishing strategies
The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the…
How to build brand love and why it matters now
A crisis can bring out the best in people. And it can for companies too.…
Digital bananas – establishing a Fair Trade in digital advertising
There’s a growing acceptance that the digital advertising industry needs to change, but how? Damon…
Time for advertising to call off the dogs
Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample…
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
Using digital advertising to deliver brand outcomes
Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there…