Dentsu’s 2018 ad spend forecasts ‘show a market in transformation, but not recession’
Dentsu Aegis Network’s latest advertising spend forecasts predicts Asia Pacific ad spend growth will accelerate…
Browsing: Digital Advertising
A CEO’s Crash Course in Brand Loyalty
THE BIG IDEA: Outperforming CEOs love to know about their customers and position their business…
Venture Catalyst: 5 Questions With Brandathon Founder ZeShan Malik
Fifteen talented creatives from the worlds of strategy, copy, and design. Five burgeoning startups vying…
YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
How to work with (or become) a micro-influencer
The rise of digital advertising has drastically changed the way we do business, and social…
Gender Stereotyping in Digital Advertising [Infographic]
Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey…
Svedka Vodka gets creepy for Halloween with banner ads that stalk users in spooky campaign
Svedka Vodka amps up the creepy factor this Halloween season with a new campaign featuring banner ads…
Forget Facebook and Google: The ad world thinks this tech giant is ‘terrifying’
The mad men and women of the ad industry have plenty of reasons to toss…
Ad Firms Enlist OpenSlate to Make Sure Ads Run With ‘Safe’ YouTube Videos
Top ad-buying firms sign on for auditing services to make sure ads steer clear of…
Online Audio will be a big boon for advertisers
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships We don’t call it radio…