How Augmented Reality and Virtual Reality Are Changing Things for Marketers
Every so often, new and shiny marketing objects come along and become the subject of…
Browsing: Digital Advertising
Converse gifs up Millie Bobby Brown for new back to school campaign
Converse is helping kids gear up for school with a new collection of apparel, shoes and…
How advertisers can maximise Social TV
The Future Of TV Is Social TV is dying, and Facebook smells blood. Not satisfied…
Amazon Advances Its Ad Business, But Are Brands Ready To Buy?
Amazon often seems to be going a mile a minute in every direction. Snapping up…
Where will advertisers be spending on social this financial year?
Paul Korber looks at how last year’s trends will shape social investment for the next…
Digital out-of-home: revisiting advertising’s origins in new ways
Digital out-of-home is finding new and innovative ways to return to advertising’s roots and original…
Imagining the possibilities of marketing and artificial intelligence
Ad tech isn’t dead. In fact, thanks to artificial intelligence, it’s evolving. Columnist Rob Rasko…
How to Improve Your Marketing ROI With Google AdWords [Infographic]
Your marketing mix probably consists of a variety of channels: print, email, social, maybe even…
Turning Hand-Painted Ads into Social Media Magnets
Colossal Media uses old-school artistry to draw millions of eyeballs to big brands, from Nike…
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
Software firms use detailed sets of data to help networks identify niche audience segments In…