Which Digital Channels Deliver the Best ROI?
Marketers rank email and social media as the top two digital channels for delivering an…
Browsing: Digital Advertising
Programmatic 3.0 advertising will take inspiration from the financial markets
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In…
How long will TV advertising stick around?
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media…
How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…
TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
The rules of VR: How advertisers can avoid making very real mistakes
As we go hurtling to the new and shiny things on the block (namely virtual…
Why Facebook still dominates the social sphere
Yik Yak’s decline shows why Facebook is capturing social ad dollars In 2017, digital will…
What brands can expect from mobile in 2017
Expert: Experience driving mobile growth Mobile is growing faster than many experts believed would happen,…