Bot influencers are the programmatic future of conversational advertising
In the near future, ads will just be part of the conversation. Bots, and the AI…
Browsing: Digital Advertising
How advertising will be changed by telecoms
Telecoms open shop on Madison Avenue, but will brands buy? Many companies have transformed and realigned…
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most…
Multichannel marketing drives sales
Shoppers more frequently buy products when they see a ton of ads This story was…
Why You Need to Take Advantage of Influencer Marketing
New studies show that influencer marketing is driving 11 times more revenue than digital advertising.…
Why native advertising is the natural evolution of digital experience
As the industry evolves, native advertising is becoming a core component of digital advertising. Publishers…
Premium is always tailor-made: even in advertising
Hitting the high street or shopping Saville Row? As London Fashion Week and Men’s Week approach,…
The untold potential of image recognition
Image recognition technology has the potential to transform digital advertising. The history of all technologies…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…