Not Doing Different Things, Doing Things Differently
If we only think about all the changes we have experienced during the last months…
Browsing: Digital Advertising
Oakley’s Kato are sunglasses like you’ve never seen before
The glasses are more ’90s than the ’90s. Thank Michael Jordan, at least in part.…
Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
Branding the Branders: The Joy of Designing Agency Identities
A look at three of our recent projects Since starting our creative studio and artist rep…
Movement: A CEO’s secret weapon for cultural transformation
In large organizations, it is culture that determines how people do things. Culture is invisible,…
Proving Marketing to Execs (Part 2): Marketing’s Language Problem
Marketers frequently talk about “quality,” “value,” “strategy,” “performance,” “reputation,” “position,” and “branding”—all of them important…
Best-Practices for Reaching and Marketing to the C-Suite Audience
Standing out to the C-suite is vital, because the execs there hold much of the…
Pandemic Pivot: How Warby Parker Stayed Focused
Warby Parker co-founder and co-CEO David Gilboa described the onslaught of the COVID-19 pandemic as…
Who Is Shaping the Future of Autos – Tech Firms or Automakers?
Technology firms are the drivers of disruption across industries, but things will play out differently…
‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying
Turns out, some advertisers will walk their talk on behaving ethically — to a point.…