Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
Browsing: Digital Advertising
7 ways to build your business and brand partnership muscle
We detail how chief marketing officers can lead their organisation’s external partnership strategy more effectively…
Account-Based Marketing: A Key B2B Marketing Strategy
The popularity of account-based marketing in B2B is increasing—for good reason. It’s highly effective because…
For brand marketers, MarTech hangs in the balance.
Not so long ago, marketers had a saying when trying to acquire MarTech to solve…
The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
The Tide has turned
Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture…
Key consumer trends for the next decade from dentsu
#HEALTH & WELL-BEING #ENVIRONMENTAL & SOCIAL ISSUES #E-COMMERCE & MOBILE RETAIL A growing interest in e-commerce, health…
Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
Why Timestamping Your Online Content Is So Important
I’ve been blogging for 15 years, but I’d never given a lot of thought about…