IKEA’s Vala Magnadottir on the fast-changing media landscape and developing a measurement framework that keeps pace
The brand’s global strategy and investment media leader addresses KPIs influencing media selection, how effective…
Browsing: Digital Audio
PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Hoping to gain a competitive advantage and reach younger shoppers, Atlanta-based fresh fruit bouquet brand…
B2B comes of age as marketers find new opportunities
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices,…
Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
Digital audio picks up momentum
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies…