Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
Browsing: Digital Channels
Creating A Marketing Masterpiece – Great Plan & Disciplined Execution
So often we as Marketeers get excited about a brilliant idea from our creative agencies.…
Key consumer trends for the next decade from dentsu
#HEALTH & WELL-BEING #ENVIRONMENTAL & SOCIAL ISSUES #E-COMMERCE & MOBILE RETAIL A growing interest in e-commerce, health…
The Stunning Amount of Data Generated Online Every Minute [Infographic]
As Internet penetration increases and more facets of day-to-day life expand into digital channels, the…
On and Off. Two Platforms, One Objective
Mack Weldon CEO on Customer Loyalty and Creating a Captivating Offline Retail Strategy Having experienced…
L2: Instagram rules video engagement
Dive Brief: Instagram’s video engagement far outpaced other social media platforms at 16%, compared to…
How brands can create the right video content for each platform
Don’t let them tune out Video is all around us—on mobiles, laptops, tablets and TVs.…
Digital Channels are Key Factors for Millennials Making B2B Purchases
A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect…