Advertisers often avoid hard news, but there’s mixed data to back this up
Between Trump fever and advertisers finding their ads running against racist videos on YouTube, advertisers’ obsession…
Browsing: Digital content
Brand awareness versus demand gen: Must we choose?
What’s more important – cultivating the long-term brand of your company or driving immediate and…
The NYT’s New Look Is A Masterpiece Of Information Design
“We didn’t want [print] to be something that remains the same as digital gets more…
Digital devices, content integrate into college life
College students snap up tech devices College students are snapping up multiple tech devices before…
Marketing now part-art, part-science
Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and…
How Two Industrial Design Titans Are Helping Brands Simplify Tech
Future Facility, a spin-off of the British firm Industrial Facility, wants to make networked products…
How Real-Time Marketing Drives Really BIG ROI
In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers…
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…