Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
Browsing: Digital Economy
Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid
The rapid bounceback of adspend following last year’s recession shows how advertising has become an…
Advertising in 2030 after the impact of 2020
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and…
‘Crafting the brand’: How former Huge CEO is pivoting from agency background in service of DTC life insurance startup
There’s a direct-to-consumer brand for everything from pet food to shaving kits. And now, there’s…
HOW SOCIAL MEDIA BECAME A PINK COLLAR JOB
COMPANIES HIRING FOR technical positions often slip language into their job postings that appeals to men. They say…
A Designer’s Guide To The $15 Billion Artificial Intelligence Industry
As artificial intelligence gains ground, designers will need to adapt. Here’s how to get started.…
Insights that let brands make real-time decisions
SAP Shows How Businesses Are ‘Live’ in the Digital Economy https://youtu.be/dfwhDkcQWzI In a new SAP…