AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
Browsing: Digital Marketing
Why Advertisers Struggle To Get the Most Out of Their First-Party Data
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to…
Is Your Customer Engagement Strategy Irritating Your Customers?
While customers are every brand’s top priority, most brands haven’t figured out how to engage…
The Art of Influencer Marketing For Solopreneurs and Small Business
28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get…
Moving past the click: four alternatives to CTR
CTR is a relic from the early days of digital advertising, says Tim Elkington, Chief…
10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019
Instagram marketing can help you scale your brand quickly, and these tools can help you…
4 new features to help you make the most of LinkedIn
If you are like most LinkedIn users, you don’t have time to figure out the…
5 key trends for brands in social media
5 social media trends that will drive your business this year In this age of…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Why video is still the best investment for digital publishers
Today, video is recognized as the most important medium for viewer engagement and retainment. And,…