The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
Browsing: Digital Marketing
IT’S NOT TOO LATE FOR SOCIAL MEDIA TO REGULATE ITSELF
Silicon Valley’s search and social media giants determine who sees what information, and how. Never before has…
Reports: Instagram advertisers stay loyal, keep spending more
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth.…
How to Create Successful Ad Campaigns for Social Stories
Executives from Facebook, Instagram and Snapchat share best practices Social behaviors are shifting to stories—a combination…
The programmatic marketer’s 2019 checklist
The new year provides great motivation for marketers to breathe fresh air into dated media…
Trends in Digital Marketing 2019
With another year gone, head full of New Year’s resolutions, coming back to work you…
Why media and creative work best under one roof
Good campaigns result from solid partnerships between media and creative teams, but the very best…
Back to Basics: Maximize your YouTube advertising
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience.…
‘Going where the customer is’: Marketers are coming for messaging apps
Marketers want to put ads everywhere — on boats, in Ubers and even inside fortune cookies. But one place…
Six key social media marketing trends for 2019
It’s the right time now to start planning your social media marketing strategy for 2019.…