The Three Areas of Marketing That AI Will Reinvent First
This article is part of an occasional series from leading voices about key issues facing…
Browsing: Digital Marketing
Facebook missteps highlight what happens when you can’t trust platform metrics
Marketers weigh-in on the dilemma of trusting Facebook’s video ad metrics and offer alternatives for…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
Five Buzzworthy SEO Trends for 2019
The hottest SEO trends for the year ahead… You knew this article was coming. Some…
Online Reputation Management 101: What You Need to Know [Infographic]
With so many websites available for people to talk about your brand—Facebook, Twitter, Google, Yelp,…
Three Ways To Use LinkedIn To Grow Your Network
Rarely, if ever, am I at a loss for words. Ask anyone who’s ever met…
CTV: Why The Time Might Be Right For B2B Marketers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and…
From Nano Influencers To Instagram Entrepreneurs: 3 Hot Trends In Influencer Marketing
With trends continuously changing and tastemakers affecting purchasing decisions, social media influencers have an incredible…
‘No one wants full transparency’: Candid thoughts of ad buyers
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really…
Brain trust: does your digital marketing need some refreshment in 2019?
Marketing hears from five top marketers on how they are refreshing digital marketing in their industries…