The Science of Sharing: Who, What, Where, and Why [Infographic]
It’s the holy grail of social media marketing: How do you get users to share…
Browsing: Digital Marketing
Is Pinterest The Search Engine Of The Future?
In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In…
What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers…
Ad Agencies Are Breaking Down Programmatic Silos
Buyers are unifying their sales teams edia companies are eliminating the silos between their direct and automated…
5 magnetic mobile marketing tools
Retailers are embracing mobile marketing, as ubiquitous smartphones let shoppers research, browse and buy products…
THE DELICATE ART OF CREATING NEW EMOJI
BACK IN 1999, when the mobile internet first flickered to life on Japan’s i-mode, email was…
Google Sunsets DoubleClick, Rebrands AdWords As ‘Google Ads’
After 18 years of building a suite of iconic advertising brands, Google has rebranded its…
Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers…
The 5Ws of Experience-Driven Commerce [Infographic]
Only 17% of people say shopping is their primary purpose when they visit a brand’s…
Confessions of an Instagram Influencer
Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re…