4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning…
Browsing: Digital Marketing
Not All Influencers Are Created Equal
Opinion: 38 percent of marketers are unable to tell whether influencer activity actually drives sales…
Content marketing industry to be worth $412bn by 2021 following four-year growth spurt
The global content marketing industry is projected to enjoy a compound annual growth rate of 16% according…
How To Tap Into The Millennial $200 Billion Buying Power With Social Media
With the holiday season upon us, most of us have our sights on indulging (or…
6 Keys to Successfully Growing Your Instagram Account
Here’s how to get more followers and better engagement. Everyone wants social media growth, but very few…
As voice search erupts, brands must find their place
As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into…
Healthcare Marketers’ Secret Weapon: The Phone [Infographic]
Healthcare marketers have a unique challenge, because people buy and use healthcare very differently from…
How a Blog Can Help You Build a Personal Brand Online
Whether you own a company, work in one, or work alone as a freelancer, personal…
The collision between PR, content, and SEO: How to make it work for you
The full power of the digital marketplace was realized less than a decade ago. Suddenly,…
7 ways for brands to take an authentic stance
Marketers are constantly being told that their brands must be authentic, but what does…