How to Set Social Media Marketing Goals That Drive Revenue Growth
Identifying social media marketing goals that drive business results will help you prove the ROI…
Browsing: Digital Marketing
Adobe Wants to Bring Digital Marketing to Your Car
Company sees opportunity as automakers move toward self-driving cars Adobe Systems Inc. has helped companies…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
What influencer strategy is right for your brand?
Influencers Are Like Rocket Launchers for Your Brand Good influencers act fast, are highly visible…
How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…
Publishers are switching affections from Snapchat to Instagram
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands…
Ad Tech And Digital Video Demand Growing Together
Video advertising has seen astronomical growth in the last two years. The average per-brand spend…
Executive Spotlight Q&A: Stuart Feigley, president of Feigley Communications
Stuart Feigley Position: President, Feigley Communications Age: 52 Hometown: Baton Rouge, Louisiana Education: Majoring in journalism, graduated from LSU…
Prepare For Gen Z Mom, The Ultra Millennial
Millennial moms, with their natural digital savvy and often progressive views of family, forced a…
Which Digital Channels Deliver the Best ROI?
Marketers rank email and social media as the top two digital channels for delivering an…