What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into…
Browsing: Digital Marketing
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…
How brands, PR shops are investing in social media damage control
United and Pepsi Affairs Force Brands to Respect Social Media When Jason Marker, the new…
FIVE WAYS TO STAND OUT IN DIGITAL MARKETING AND ADVERTISING
The days of traditional marketing and advertising are long gone, but companies – especially large…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
Twitter helps brands become more than faceless monoliths to their customers
Next time you seek out customer service through a Twitter message, you may find yourself…
How brands are experimenting with wearables
5 New Marketing Trends Brought to Us Via Wearables: 2017 Edition In an increasingly technological…
It’s time to take social media seriously – and that means paying higher salaries
At The Drum’s Predictions Breakfast, I was interested to hear how 2017 is going to…
Why you can’t rely on social media to drive digital audience growth
Allison Wahl offers alternatives to social media for driving audience growth in the evolving digital…
A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
Lisa Malat says her brand is focused on initiatives that support the academic and social…