W Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series
Celebrity entrepreneur Bill Rancic hosts the show The days of the typical commercial, where it…
Browsing: Digital Marketing
4 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google Sheets
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.…
5 Digital Marketing Strategies That Can Help Drive Online Sales
Marketing technology changes rapidly—and if you keep up, it can spell opportunity for you and…
SMS is not email
It is natural to compare SMS to email marketing. Both types of marketing involve sending…
Yahoo’s new ad offering zooms in on mobile and augmented reality
Yahoo has launched new ad products for local advertisers. Called Yahoo Tiles, the new mobile…
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
10 core values that make a brand luxury
In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury;…
Why B2B Marketers Must Offer Customers a B2C Experience
Digital has raised the bar for everyone in B2B marketing. Today, the same people who…
Six ‘what ifs’ that could transform your digital agency
As entrepreneurs we need to step back from day-to-day operations. We need to explore what…
Why you can now quit your job to make Snapchat videos
SANTA MONICA, Calif. — With the solemnity of a priest, Tastemade programming chief Oren Katzeff…