How to strengthen your mobile customer service and avoid losing customers
You are in a foreign country, getting ready to check out of your hotel and…
Browsing: Digital Marketing
Visa’s story: When digital transformation begs for organizational change
Contributors Nadine Dietz and Erica Seidel interview Visa’s North American marketing chief and discover how…
A Digital Dozen: 12 Traits Of The Truly Creative CMO
The rise of data-driven marketing might seem to suggest a corresponding decline in the value…
Ad Agency Clients Are Most Interested in Advertising on TV
Clients are also interested in advertising on digital Roughly half of US ad agency professionals…
Why most startup CMOs will fail
Venture capital investors, to a person, claim that they invest in teams, not product. Strong…
6 tips to stand out in social media
In the competitive arena of social media, businesses must stand out or risk becoming irrelevant.…
Marketers Step Up Collaboration with Agency Partners
More complex digital campaigns encourage growing reliance on agency partners Marketers have long relied on…
Luxury brands tryst with Digital!
How Carolina Herrera’s embracing digital experiments The fashion world is circling Snapchat. Witness designer Carolina…
Selling Luxury: How High-end Brands Are Embracing the Internet
Online shoppers won’t find a price list or an “add to cart” button when they…
Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most…