Brands reduce in-house digital investment, turn to agencies
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities Despite a growing disconnect between…
Browsing: Digital Marketing
Mad Men Versus the Nerds
Ad agencies have had to endure the rise of the geeks as Google and Facebook emerged as…
The Ultimate Guide to WhatsApp Marketing
Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such…
3 things CMOs should ask their brand marketing teams
Marketers know that building and maintaining brand engagement is an important part of overall marketing success.…
How Marketers Can Manage Data Better for a Single Customer View
Seven Data Questions Execs Should Ask Their Digital Marketing Teams Today, with digital marketing at…
Social media forces change in rebranding strategies
Rebranding in the digital era We live in impatient times. Digital content can spread like…
Behind Visa’s digital marketing strategy
For Visa, Marketing Technology Is About Making Data Actionable eMarketer: How has the role of marketing…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…
The three biggest challenges in influencer marketing
The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see…
How self driving cars will transform marketing
Marketing In The Fast Lane With Self-Driving Cars From George Orwell predicting the overwhelming reach…