‘A teleportation experience’: How brands use Periscope to amplify marketing campaigns
What do scenes of summer fun, cannoned collisions, and a skydiving stunt have in common?…
Browsing: Digital Marketing
3 trends that will define mobile retail marketing in 2016
Last year was another banner year for mobile. Mobile search overtook desktop for the first…
Why marketers should rely more on consumer intent data
Google Data Shows Customer Intent Beats Demographics for Modern Marketers Given the size and diversity…
Virtual reality: the phoenix of tech and the unicorn of marketing
We’ve seen a whole bunch of funky media products fall into a shallow pit in…
Three social media lessons for brands after the Crocs/David Bowie backlash
David Bowie’s death was undoubtedly an event of great cultural importance, prompting a period of…
Why B2B brands need to embrace social media
Social Media Works for B2B Sales, Too The chief marketing officer at a major technology…
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when…
Social: Shouting so loud, we lose our voice
We tend to be nostalgic about the past. Media and news are good examples. We…
Video, Snapchat, Data Narratives: Here’s Where Social is Trending for 2016
If Snapchat and video are still scary for you and your brand, you’re probably going to struggle…
A few of top brands’ social media missteps of 2015
Copyranter: The biggest digital dumbasses of 2015 Mark Duffy has written the Copyranter blog for 10…