The Secret to Smart Spending
Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…
Browsing: Digital Marketing
How co-marketing benefits brands, entertainment firms
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…
One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.…
How a Netflix software engineer turned creator is pushing back against hustle culture
Mayuko Inoue left her career in Silicon Valley to focus on being a YouTuber full-time.…
Doja Cat, Taco Bell, Mexican pizza, and the making of a marketing unicorn
If you think this confluence between celebrity and brand can’t be copied, you’re right. But…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
10 Great Album Covers, Chosen by Music Journalist Adam Bernard
Montrose, Jefferson Starship, Wu-Tang Clan and more From the time I was old enough to…