THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Browsing: Digital Marketing
Culture Clash: A Lesson from the Theranos Case
As the trial against Theranos founder Elizabeth Holmes continues in federal court, Wharton’s Lawton R.…
The Basics of Branding
Learn what a brand is and how it can help your business. Why is it…
Rafael Serra Reimagines Iconic Logos Through a Nostalgic ’80s Lens
20th century nostalgia isn’t going anywhere, and plenty of brands are cashing in on the desire for more…
How Alicia Keys is expanding her brand mindfully
Growing up in the music business, Alicia Keys was used to working late into the…
The $682 billion home decor industry has a surprising new player: Disney
Disney Home is launching with rugs, wallpaper, and sculptures, but it has much bigger plans…
Meta to open first physical retail shop for virtual reality products
Social media brand Meta, formerly the Facebook Company, is opening its first permanent Meta Store for…
The Future of the Web Is Marketing Copy Generated by Algorithms
AS WE MOVE further into the 21st century, more and more aspects of our lives are…
How a game development company wants to support the ‘future of marketing’ with content creators
As game developers realize the marketing potential of individual content creators, they are investing in…
Retailers: The Time is Now for Enhanced Social Advertising
The ways consumers engage online—particularly how they shop via social media—continue to keep retailers on…