Using technology to solve problems in consumers’ lives
Monica Tailor, a judge of the WARC Media Awards – Effective Use of Tech category, poses three…
Browsing: Digital Marketing
The value of getting personalization right—or wrong—is multiplying
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy…
Advertisers Have the Data. What Comes Next?
Hyper-personalization is the core of a great digital experience It’s no secret that brands have…
Are Typefaces Gendered? Ariel Brandolini’s nON-bINary fONt is Not
As the creative world strives for inclusivity, it only makes sense for typography to follow…
Baskin-Robbins Debuts a Majorly Sweet Brand Relaunch
Summer is just around the corner, and warm nights filled with sticky, ice-cream-stained fingers are…
THE OTHER WAR: APPLE VS FACEBOOK
For a few years now Apple and Facebook have been at each other’s throats. The…
Why Time is the Newest Experience Currency
LBB: You joined Ogilvy Experience [in 2021] – congrats! What was it about the role that…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…
It’s Time for Brands to Find Their Voice Again
Three ways to rediscover a critical brand asset So many brands today sound exactly the…
Why creativity always loses the battle against eight indifferent consumers
While the commissioning of qualitative and quantitative research is clearly important, the role of the…