‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain
Skepticism still rings loud in conversations about NFTs, the metaverse and cryptocurrencies. Many everyday users…
Browsing: Digital Marketing
How brands can engage millennials via social, metaverse
Millennials, also known as Generation Y, are a generation of doers, multitaskers that have high…
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
“Tony’s has done a great job of raising awareness of an important issue; and there…
How D2C brands are diversifying consumer experience to disrupt the retail industry
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022,…
The Great Attrition: The power of adaptability
Organizations must address the employee need for connection and well-being amid the Great Attrition. To…
70% OF PROGRAMMATIC AD DOLLARS EVAPORATE
Honey, did you see my $140 billion? According to the ANA and PwC, 70% of…
Holiday Season Tests Brand Loyalty
‘Tis the season for spending, and marketers in retail and travel are hoping for lots…
Try this brain-based leadership model to collaborate and influence others
With more managers leading remote teams, learning how to create environments (virtually and physically) that…
Brand experience trends for 2022: Rethinking retail and events
Between COVID-19 and rapid digital acceleration, the opportunities and challenges facing marketers on brand experience…
Deactivate your digital-marketing autopilot
Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for…