Where do brands sit in the ‘war on woke’?
Brands attempting to communicate a positive message on issues around equity, diversity and inclusion (ED&I)…
Browsing: Digital Marketing
This A.I. Project Lets Your Hands Do the Talking
Deploying richer sign language ‘data’ All the world’s abuzz about A.I., which can translate whole…
‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit
These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies…
The Benefits of Experimental Design in Marketing
Before the advent of web testing, there weren’t many tools available to definitely measure whether…
Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…
Dumpers and dog-poppetrators to be shamed in NYC’s hilarious anti-litter campaign
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a…
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
Cook to Open First Apple Stores in India in Pivot Beyond China
(Bloomberg) — Apple Inc. Chief Executive Officer Tim Cook has scheduled a trip to open…
Value in Marketing: How Leaders Can Better Reach Audiences
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience…
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of…