Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
Browsing: Digital Marketing
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
Revamping Sales and Marketing for the Social Distancing Era
Social distancing isn’t going anywhere anytime soon, but your business still needs to make sales.…
Being a Digital Leader Has Never Been More Urgent
While the COVID-19 pandemic may be a health crisis and shock to the system, it…
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…
How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]
Garrett Mehrguth thinks about search engine optimization (SEO) a bit differently. He focuses not just on…
Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital…
Business Resilience in Digital Media
The Shama Hyder Interview The coronavirus pandemic has caused immense disruption across nearly every industry.…
The 10 most innovative social media companies of 2020
Cameo, Community, Loosid, and Revel join Pinterest and MeWe as the social sphere heats up…
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11…