OOH is Getting a Makeover Thanks to Ad Tech
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company…
Browsing: Digital Marketing
Personal Branding Trends That Should Be on Your Radar in 2020
Every entrepreneur knows that personal branding is a necessity, but many fail to do it…
3 steps to reskilling in the digital era that no leader can afford to miss
The announcement by Amazon that it would budget for $700 million to train its staff on digital…
30% of B2B marketers own up to delivering a ‘poor’ digital experience
Close to a third of B2B marketers have given a brutally frank assessment of their services in…
The future of marketing on Pinterest
A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s…
5 Revolutionary Digital Marketing Trends With The Power to Shape 2020
Digital strategies are all about innovating and improving existing tactics. When a trend is adopted…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
How Zappos used AI to rebuild its search engine
Zappos, the Amazon-owned retailer that sells shoes, clothing and accessories online, is using machine learning…
Why Digital Marketing Is More Important Than Ever Before [Infographic]
Digital marketing is booming. Businesses around the world are jumping onto technological advancements and changes…
Give Your Content Marketing the Effectiveness Edge
Does your content work? Is it effective? These questions sound simple, but answering them can…