Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
Browsing: Digital Marketing
Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
How brands are injecting creativity into digital
Digital channels are often looked upon as a world of metrics and short-term thinking, but…
24 YouTube Stats for Marketers 2019 [Infographic]
With over a billion hours of videos watched every day, YouTube is an ideal place…
3 SEO tools you cannot afford to skip
An organic search strategy is a crucial part of a holistic marketing strategy. Making better…
The New Era of Marketing Strategy
Marketing has been a story of eras: from mass marketing to the direct marketing era…
Why marketers should tap into Pinterest influencers
Pinterest Influencers Remain an Untapped Resource for Marketers The nearly decade-old tech company Pinterest has…
The antidote to wasteful ad spend – where marketers go wrong
Research indicates that something in the region of $80 billion in digital marketing spend is…
Advertising and Ageism
Advertising and Ageism = Insanity I am going to discuss two forms of advertising and…
Mobile’s swinging pendulum
As we reflect on the highlights of the 2019 Mobile World Congress, including buzz around 5G,…