The Secret to Smart Spending
Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…
Browsing: Digital Media
How co-marketing benefits brands, entertainment firms
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…
One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
Tim Cook’s secret sauce
There will be case studies, books, documentaries about Apple under Tim Cook, but right now…
Deactivate your digital-marketing autopilot
Relying on agencies and aggregators to manage your digital spend may trade competitive advantage for…
Seven Ways to Show Up Human in Your PR and Marketing Efforts
Are you telling stories that connect, or are you just marketing and promoting to your…
10 reasons you need a digital marketing strategy in 2020
The importance of creating and using a digital marketing plan to support digital transformation and…
Time for advertising to call off the dogs
Digital advertising needs to sniff its own stench, instead of everybody’s digital butts. A sample…
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of…
How a hybrid in-house/agency model works for 3M
3M, the owner of brands like Post-it notes, Scotch tape and Scotch-Brite cleaning products, has…