Twitter chief Jack Dorsey: ‘We’re doubling down on adtech’
Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech…
Browsing: Digital Media
Social Commerce Is Primed to Go Mainstream (Survey)
Older social media users are more likely to drive social shopping to its tipping point…
How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…
Why you can’t rely on social media to drive digital audience growth
Allison Wahl offers alternatives to social media for driving audience growth in the evolving digital…
Do women make better marketers than men?
Barbie versus Ken: the marketing battle of the sexes Many organisations today seem to have…
The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.
In 2016, Americans spent an average of five hours and forty-three minutes on digital media…
Survey: 50% of brands, agencies still not talking about transparency
Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency In the months since…
Brands need to find a strong and authentic voice
CMO interview: Fox Sports head of marketing on driving your social brand The sports and…
How to Build Your Personal Brand, According to Millionaire Gary Vaynerchuk
When Gary Vaynerchuk speaks about branding, everyone perks up and listens. And for good reason.…
The Future Of Branding Is Debranding
Branded content camouflages what companies have been trying to do since time immemorial: Sell you…