How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
Browsing: Digital Technology
How Coca-Cola leverages merchandising to grow sales
Bridging digital and physical shopping experiences hold key to future success Conde Nast Traveler compiled…
How Silicon Valley turned true innovation into an overhyped delusion
For as long as it has existed, people have been trying to replicate the magic…
How the Digital Era Is Nudging Universities to Adopt a B2B Model
The education space is witnessing dramatic shifts in how it engages with students and the…
HOW DIVERSE LEADERSHIP TEAMS BOOST INNOVATION
“Hire a chief innovation officer.” “Change the culture.” “Look outside your industry.” There’s no shortage…
An early glimpse at the computer of the future
With help from Map Project Office and Universal Design Studio, IBM’s Q System One is…
Design is never neutral
Designers can’t simply make digital products easier to use. They have to think about what’s…
The Data Revolution Is Changing OOH
It’s a Friday afternoon in the mall, and shoppers are going about their business, buying…
GroupM’s Rob Norman: Is the Headline Cost of Ad Fraud and Non-Viewable Ads the Real Cost?
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving…
This Brand Identity Spins Like A Slot Machine To Create Countless Permutations
AND EVERY COMBINATION IS A WINNER. Keeping pace with digital technology’s constant evolution is no…