How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to…
Browsing: Digital Transformation
Virtual Signalling: What virtual status can tell us about the future of brands
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the…
The case for building cities underground
The architecture of subtraction may be one of the greenest ways to build. For millennia…
In People We Trust: Here’s How to Make Your Content More Human
Most of the work we do as marketers is focused on the future – predicting it,…
How does branding work today? The answer might surprise you.
I’m a lifelong student of branding. The strategy to build a meaningful and lasting emotional…
What Happened When I Ate The Best Brain Foods For A Week
This is what cutting out sugar and dairy and eating lots of fish and blueberries…
Innovate or Perish: What Businesses Should Learn from the Pandemic
Starbucks was prescient in its pandemic strategy. The company responded to the upheaval that struck…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
3 WAYS ARTIFICIAL INTELLIGENCE WILL CHANGE MARKETING FOREVER
AI streamlines workflows, improves predictive capabilities and better accommodates customer demands Marketers are no exception to…